- Content Optimization
- Page-by-page content optimization based on keyword research, with priority products and services addressed first. Includes page title tags, meta description tags and body content, written with sensitivity to regulatory considerations in medical, cosmetic, financial and other regulated industries.
- Content Creation
- New content pieces created each month — an article, blog post or web page depending on the needs of the campaign. Used to expand service pages, target critical keywords the website does not yet support, add city pages, and keep on-topic dialogue going.
- Schema Markup
- For supported content management systems, the addition of schema.org structured data markup in Google-recommended JSON-LD format.
- Link Building, Directories & NAP
- White-hat link building and business directory submissions across a network of top US-based business directories, online yellow pages and GPS systems. Along with quality inbound links, this cleans up NAP data (name, address, phone), which benefits local SEO performance.
- Local SEO
- Creation and optimization of Google Business Profile and other local listings for your locations, so each office or branch is represented correctly.
- XML Sitemaps
- Creation of XML sitemaps to ensure thorough search engine crawling and indexing, then submission of those sitemaps to the search engines.
- Data Intelligence
- Ongoing observation of Google Analytics, Search Console and search demand trends. We flag trends and anomalies as they appear and use site statistics to plan, inform and adjust strategy. If these resources are not in place, we set them up.
- Search Engine Adaptations
- Google makes hundreds of search adjustments every year. We make the as-needed changes to your campaign to compensate for updates that have landed and the ones coming next.