Woman smiling at a social media ad on her phone while walking a sunny palm-lined street

Facebook & Instagram Ads

Facebook & Instagram ads management that brings in qualified leads

Increase your brand's visibility, grow engagement, and capture qualified leads with paid social advertising managed end to end — strategy, creative, targeting, lead capture, and ongoing optimization.

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Custom ad creative, graphics & video
Precise audience targeting & lookalikes
Real-time leads through on-platform forms
Real-time reporting you can log into

What We Do

Paid social ads management services

Paid social ads offer incredible customization to target a precise audience likely to be interested in the products and services you offer. At Expect Success Marketing we have developed a structured method to manage and optimize your advertising performance across multiple platforms including Facebook, Instagram, LinkedIn, and X.

We facilitate every step of a social ads campaign: strategy, creative development including ads and video, audience targeting, lead capture, and ongoing maintenance. We also manage your campaign with considerable flexibility. We can raise or lower your monthly budget, or pause and restart the campaign on short notice. You keep complete control of when, where, and how much you market to best accommodate your business.

If you are in need of Facebook ads management, contact us today. We will give you a free quote and assessment so you can decide whether paid social is the right marketing program for you and your business.

Free Social Media Budget Assessment

How We Manage It

Industry-leading paid social ads management

Facebook and Instagram ads are typically run together since they are managed through the same platform. Managed properly they can be inexpensive and an excellent source of qualified traffic and conversions. They also let you retarget website visitors, grow your email list, and learn more about your customers.

Creative Built For Your Audience

We generate custom Facebook and Instagram creative and content designed to engage your audience. Before every launch our team provides graphics for you to approve based on the campaign objective, and multiple pieces are produced so we can A/B test and see what performs best. Interactive display ads, animated graphics, and product or service videos are all on the table. Your monthly management fee then covers additional creative as needed for promotions and to keep the campaign fresh.

Audiences Chosen For Your Business

Based on your industry and the character of your business, we select the target audiences for your campaign. Additional audiences can be generated from your existing followers and from the traffic already going to your website, and lookalike audiences can be built from customer or email lists that are known to perform well.

Ongoing Optimization & Transparency

As your campaign progresses we stay in constant pursuit of new audiences, audience refinement, and creative optimization to maximize performance, lead quality, and your overall advertising return. Your ads manager is always checking performance and cost per result, and you keep complete access to the campaign plus a report that pulls in real-time data.

Campaign Options

Types of paid social campaigns

During onboarding your paid social advertising manager reviews the goals of your campaign, the traffic to your website, and your industry's best practices to determine which campaign type will work best for your company. Each type has its own benefits and drawbacks, and all of them are taken into consideration.

Sales Leads

Sales lead campaigns capture prospects through a lead form, which drives strong conversion rates and delivers the lead to you in real time without the customer ever leaving the platform. Every lead is archived for later use, which helps with retargeting for future offers your company develops.

Engagement

Engagement and reach campaigns are great for companies that do not have much of an online presence yet, or businesses that are just starting out. They are an inexpensive way to build brand awareness and get potential customers familiar with your business, and the lower cost per result lets you reach a larger audience.

Traffic

Driving more people to your website generates higher quality leads. When someone chooses to visit your site from an ad and then fills out a contact form, that submission is more likely to turn into a sale. Traffic campaigns also give us the chance to retarget visitors who did not convert the first time.

Conversion

Conversion campaigns are ideal for established accounts and businesses selling online. They increase conversions by targeting the people most likely to contact you or complete a purchase. They typically need website data to work properly, so we usually recommend them as the next step after a successful traffic campaign.

Reporting

Custom reporting, in real time

Every month you receive a custom report highlighting the progress of your campaign, including a summary of ad spend, link clicks, and conversions or leads.

Reporting is live rather than a static snapshot, so dates can be changed to view progress at any time and you can log in whenever you want to see what the campaign is doing.

Facebook Ads Leads

Target the audience most receptive to what you offer. Once interested, a prospect can generate a sales lead directly on the platform, which is then delivered to you in real time.

Social Media Branding

Put your brand in front of a large audience who will be receptive to your business and the services you offer. Consistent social branding also supports the rest of your marketing.

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How can Facebook ads help you?

Our Facebook ads management serves three purposes: generating quality sales leads in real time, strengthening your brand with your ideal audience, and creating the kind of social attention that supports the rest of your marketing. Paid social campaigns can be run on Instagram, LinkedIn, and X as well. We can also help with:

SEO Marketing
Google Ads Management
Social Media
Sales Lead Tracking
Content Marketing
Website Design
AI Receptionist & Chatbot
CRM & Automation

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