Small business owner reviewing his website on a tablet in his workshop

Small Business SEO

SEO for small businesses interested in getting bigger

Small business marketing is what we do every day. Our campaigns are built around the searches that turn into sales — targeting your community while still opening the door to customers well beyond it.

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New keyword rankings every month
Content & technical optimization
Business citations & inbound links
Plain-English monthly reporting

Who We Are

Small business SEO services

Expect Success Marketing runs one of the most complete small business SEO programs a growing company can put to work. Small business marketing is the majority of what we do, and our program accommodates companies from a single owner-operator to a team of dozens.

Every campaign is catered to the specific needs of a small business. We can target the community around you while also helping you generate sales nationally, and we scale the work to match where your business is right now.

Our campaigns address all three critical elements of SEO: content optimization, technical SEO, and business citations with inbound links. Our team builds the strategy and then executes it month after month. Review our complete small business SEO service outline below.

Our Commitment

What we hold ourselves to every month

Consistent Ranking Growth

Every month we work to capture new, relevant keyword rankings for your business — and a ranking only counts with us once it lands on the first pages of Google where customers actually click.

Momentum on Existing Rankings

We keep pushing the keywords you already hold so gains outpace losses. Your monthly report shows what moved, what is new, and what we are working on next.

What We Do

Small business SEO tasks, start to finish

Here is the actual work that goes into a small business campaign — nothing hidden behind vague deliverables.

Research & Optimization

Keyword Research: Identify the most relevant and popular keyword phrases most likely to generate sales.
Initial On–Site Content Optimization (Visible): Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.
Initial Content Optimization (Non–Visible): “White Hat” (ethical) optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.

Evaluate & Cleanup

SEO Infrastructure Evaluation: Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on–page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues, and other factors that could impact the performance of the SEO campaign.
Schema Markup: Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS’.
Bad Link Cleanup: If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact on search rankings.

Submissions

Business Directory Submissions: Link building and profile submissions through business directory listings. Includes major business listing portals like manta.com and Merchant Circle.
Online Yellowpage Submissions: Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
GPS & Mobile Map Submissions: Link building and profile submissions through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.
Voice Recognition & Search Submissions: Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
Business Listing Network: Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems and Voice Recognition technology extend to a total network of 200+ end sources.

Services & Account Creation

Adaptation to Search Engine Ranking Updates: Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.
Ongoing SEO Services: Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
Google Analytics Account Creation: The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of the website and to provide feedback concerning the performance of the SEO campaign.
Webmaster Tools Account Creation: Creation and installation of a Webmaster Tools account for Google and Bing. Webmaster Tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify problems with the website, the campaign, and to provide direction for future SEO work.

Create & Archive

Website Archive: Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.
Website Content Creation: Provided on an as-needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the small business SEO campaign.

Local SEO & Sitemaps

Local SEO: Creation and/or optimization of a Google My Business listing.
XML Sitemaps: Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Sitemaps are then posted to, and crawled by all major search engines.

Recommendations & Reports

Website Design Recommendation: If needed, our small business digital marketing team offers performance recommendations (non–formal) to assist with conversion improvements, site infrastructure, or other issues that could improve bottom–line performance.
Monthly Ranking Reports & Updates: Keyword ranking report showing current rankings for relevant keywords on Google, Bing, and Yahoo. SEO campaign updates discussing progress and campaign details.
Internet Marketing Consulting: We have spent years watching what the internet rewards and what it ignores. Tap our knowledge to help make the most sense of what works, and does not work, online.

Get Started

Let's grow together

Tell us what you do and who you want more of, and we will map out exactly what a small business SEO campaign would look like for you — the keywords, the listings, and the pages that need to exist.

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