Consistent Ranking Growth
Our core deliverable is new, relevant keyword rankings every month in the communities you serve — and we only count a ranking once it is landing on the first pages of Google where people actually click.
Local SEO
Be the first business your neighbors find
Local SEO is a high-performance program built for businesses that earn their living inside one community or region. What separates it from a national campaign is the intense focus on local keyword rankings — the searches your neighbors actually type before they pick up the phone.
- Local keyword rankings every month
- Content & technical optimization
- Citations, listings & inbound links
- Plain-English monthly reporting
Who We Are
Local SEO marketing services
Expect Success Marketing runs local search campaigns for contractors, clinics, and service businesses across the country. We work alongside a network of long-standing SEO partners, which means our clients get the depth of a large agency with the attention of a small one — a dedicated account manager, plain-English reporting, and no long-term contract.
Local SEO gives a neighborhood business a real strategic advantage: the chance to outrank larger, non-local competitors inside its own community. Without that local emphasis, a website struggles to get found by the very prospects who are closest and most ready to buy.
We address all three key areas of local SEO — content optimization, technical SEO, and business citations and inbound links. Mastering those three together is how we build strong rankings for the search phrases that matter in the towns you serve, and we build and execute the whole strategy while staying genuinely affordable.
Our Commitment
What we hold ourselves to every month
Momentum on Existing Rankings
Alongside new rankings, we work the keywords you already hold so they keep climbing. Every month you get a clear report showing which phrases moved, which are new, and what we are working on next.
What We Do
Local SEO tasks, start to finish
Here is the actual work that goes into a local campaign — nothing hidden behind vague deliverables.
Research & Optimization
- Keyword Research
- Identify the most relevant and popular keyword phrases most likely to generate sales.
- Initial On–Site Content Optimization (Visible)
- Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 10 web pages.
- Initial Content Optimization (Non–Visible)
- “White Hat” (ethical) optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 10 web pages.
Evaluate & Cleanup
- SEO Infrastructure Evaluation
- Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on–page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues, and other factors that could impact the performance of the SEO campaign.
- Schema Markup
- Addition of schema.org structured data markup in Google-recommended JSON-LD format for compatible website CMS’.
- Bad Link Cleanup
- If bad inbound links are identified during the SEO Infrastructure Evaluation, we post the bad links to the Google Disavow Links resource to diminish their negative impact on search rankings.
Submissions
- Business Directory Submissions
- Link building and profile submissions through business directory listings. Includes major business listing portals like manta.com and Merchant Circle.
- Online Yellowpage Submissions
- Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.
- GPS & Mobile Map Submissions
- Link building and profile submissions through GPS Systems (car GPS) like TomTom, Chevy, Toyota and other major automotive manufacturers, phone and desktop map services.
- Voice Recognition & Search Submissions
- Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.
- Business Listing Network
- Link building and profile submissions posted through Business Directories, Online Yellow Pages, GPS/Mobile Systems and Voice Recognition technology extend to a total network of 200+ end sources.
Services & Account Creation
- Adaptation to Search Engine Ranking Updates
- Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.
- Ongoing SEO Services
- Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.
- Google Analytics Account Creation
- The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of the website and to provide feedback concerning the performance of the local SEO campaign.
- Webmaster Tools Account Creation
- Creation and installation of a Webmaster Tools account for Google and Bing. Webmaster Tools account provides direct feedback from the search engines concerning relevant performance metrics specific to your website. This information is used to help identify problems with the website, the campaign, and to provide direction for future SEO work.
Create & Archive
- Website Archive
- Archival of web pages targeted for optimization before and after the initial SEO work is implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.
- Website Content Creation
- Provided on an as-needed basis, the creation of new content and/or new web pages to target critical search phrases that the website does not support prior to the launch of the SEO campaign.
Local SEO & Sitemaps
- Local SEO
- Creation and/or optimization of a Google My Business listing.
- XML Sitemaps
- Construction of XML sitemaps to invite thorough search engine BOT crawling and to identify website crawling issues. Sitemaps are then posted to, and crawled by all major search engines.
Recommendations & Reports
- Website Design Recommendation
- If needed, performance recommendations (non–formal) to assist with conversion improvements, site infrastructure, or other issues that could improve bottom–line performance.
- Monthly Ranking Reports & Updates
- Keyword ranking report showing current rankings for relevant keywords on Google, Bing, and Yahoo. SEO campaign updates discussing progress and campaign details.
- Internet Marketing Consulting
- With over 20 years of experience, we’ve seen all that the internet has to offer. Tap our knowledge to help make the most sense of what works, and does not work, on the internet.
Get Started
Let's get you found in your own backyard
Tell us where you work and what you want more of, and we will map out exactly what a local campaign would look like for your business — the keywords, the listings, and the pages that need to exist.
Schedule a Call With Us